The BSN Radio corner "Rice Country Niigata: Agriculture Support Team!" is about to begin.

Starting Wednesday, April 5, the segment “Niigata: The Rice Capital—Agricultural Support Squad!” will begin airing on BSN Radio’s “Takeyasu Kondo’s Exclusive Good Mood Hour.”

"Rice Bowl Niigata: Agricultural Support Squad!" broadly introduces various aspects, focusing on the "voices" of everyone involved in agriculture. It covers the "present" of rice cultivation, the relationship between technology and agriculture, efforts in organic farming, and more, examining how agriculture can become "sustainable" environmentally, economically, and in terms of labor.